Professional Design, Typesetting, Letterpress and Digital Printing Service


Letterpress • Hand-set type • Thermography
Embossing • Foiling

PrintLife® print your job with the care and attention it deserves.

Embossing and Debossing offer the opportunity
for you to stand out from the crowd.

Embossing is a process by which images, patterns,
or text are stamped or pressed out from a substrate using
a male and a female pair of dies. The male die is placed
behind the sheet and the female die is on the top
of the sheet, and when the two are brought
together, the stamping is achieved.

Embossing which simply stamps an image with no additional
coloration or decoration of the pattern is known as blind embossing.

In the process of Debossing—which is the reverse of embossing,
or the creation of a sunken image—the positions of the relief
die and the counter die are reversed,or the image is
simply pressed into the surface of the substrate.

Blind Embossing (raised) and Debossing (pressed in)



is New Zealand owned by

Frank and Patricia Gausden